College Students Drinking Habits Have Become A Concern...

Over the years, college students’ drinking habits have become a concern due to alcohol related injuries (all studies). LaBrie, Hummer, Neighbors Larimer (2010) note that around 500,000 alcohol related injuries and 1,700 students alcohol related deaths have occurred since 2001. Several studies have shown that using injunctive and descriptive norms are most effective in changing behaviors (Thorgersen, Kallgren (1993), Noal et al and Goldstein et al (2008). Thus, researchers are looking at the influence of injunctive and descriptive norms on college drinking. Social motives and interaction between descriptive and injunctive state that when people believe their friends approve of drinking, their own drinking behaviors increase. LaBrie, Hummer, Neighbors Larimer (2010) looked at perceived injunctive norms (approval of drinking), alcohol related incidences and intervention/prevention programs. Their results showed it is most effective to use groups the students care about (Greek L ife, race, gender, etc) to change drinking behavior (LeBrier, Hummer, Neighbors Larimer, 2010). College students grossly overestimate how much their peers drink and how much they approve of drinking (Lee, Geisner, Larimer, Lee, Lewis Neighbors, 2007). Because of this, it has been theorized that friend groups have the most impact on college students’ drinking habits (Lee et al., 2007). Lee et al., (2007) looks at how injunctive and descriptive norms interact based on close friends and the impactShow MoreRelatedThe Effects Of Alcohol Abuse And Binge Drinking1523 Words   |  7 Pages College students will always encounter some type of â€Å"problem† during their college experience. 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